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EaseMyTrip – Time to take this flight?

Strategic shift with sole focus on profitability

November 16, 2023 / 02:37 PM IST
The Q2 FY24 quarter saw a sharp rebound in profitability, thanks to the spike in realised revenue and adept cost management

The Q2 FY24 quarter saw a sharp rebound in profitability, thanks to the spike in realised revenue and adept cost management

 
 
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Highlights


  • Gross booking revenue growth tepid

  • Realised revenue growth reflects the impact of introduction of convenience fees

  • Cost moderates on lower advertisement & promotion expenses

  • Focus shifts from growth to profitability

  • Acquisitions done in the non-airline space yet to gain traction

  • Receivable from Go Air remains an overhang

  • Wait till valuation comes to more attractive levels

EaseMyTrip (EMT, CMP: Rs 42, Market Cap: Rs 7442 crore, Rating: Equal-weight) saw a healthy jump in after-tax-profit, thanks to a strategic shift of the management in favour of profitability even at the cost of growth. With competitive intensity remaining high, it remains to be seen how the company continues to grow following this strategy. The growth in non-airline so far has been negligible and the multiple acquisitions are yet to show meaningful results. The guidance on profit before tax for the full year points to a strong H2 in terms of reported profits although the probable provision on account of a fairly large receivable from Go Air remains an overhang. Should investors board this flight now?

Q2 FY24– focus back on profitability

The Q2 FY24 quarter saw a sharp rebound in profitability, thanks to the spike in realised revenue and adept cost management.

EaseMy Trip 161123_1Source: Company

The strategic shift

This quarter’s earnings report was all about the change in strategy. The hunger for growth and capturing market share, underpinned by the rapid increase in gross booking revenue (GBR) at the cost of higher marketing and sales promotion expenses, was substituted by a sharp focus on profitability.

Consequently, EMT saw a tepid increase in GBR year on year (YoY). While focus on profitability is welcome, we need to see if it means loss of market share which could impede future growth and profitability.

EaseMy Trip 161123_2Source: Company

In addition to improving profitability, the company moved away from its long-held practice of not charging convenience fees to selectively charging convenience fees. This, to an extent, helped to improve the realised revenue as take rates (commission) of airlines are getting competitive.

EaseMy Trip 161123_3

Source: Company

Focus back on cost management

EaseMy Trip’s USP (unique selling proposition) has been its management of costs. The company’s expenditure-to-GBR is the lowest in the industry. However, in a bid to gain market share, advertisement and sales promotion expenses were increasing. In Q2, with the focus back on profitability, there was a significant moderation in promotional expenses.

EaseMy Trip 161123_4Source: Company

Airline-driven business

The company has forayed overseas, started setting up offline stores, and has done a slew of acquisitions such as Spree Hospitality, Yolobus, Nutana Aviation and cheQin. The list got longer with three more acquisitions: Guideline Travel Holidays, Mumbai; TripShope Travel Technologies, Kashmir; and Dook Travels. However, the acquisitions are yet to move the needle on the overall financials. The share of air ticket booking is 82 percent of revenue and 93 percent of earnings as the company is pushing other businesses like hotels with heavy discounts.

Receivable a short-term problem to reckon with

The company has given a guidance of Rs 250 crore profit before tax (PBT). The PBT for the first half was Rs 100 crore, thereby pointing to a stronger second half in terms of profitability. While that’s good news, investors got to be mindful of the impending risk of a large provision that could come as EMT has an outstanding receivable of over Rs 72 crore from Go Air. This remains a near-term overhang.

While the earnings growth in mid-twenties remain decent, we are wary of the market share loss and the impending provision. We still find the valuation costly as the positive sector tailwinds are somewhat offset by the competitive intensity. We remain Equal-weight and await some correction to enter the stock to ride the earnings story.

EaseMy Trip 161123_5Source: Company

Madhuchanda Dey
Madhuchanda Dey
first published: Nov 16, 2023 01:07 pm

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